Logo and favicon
Replacing the auto-extracted logo with the real one, picking the right format, and the favicon details everyone forgets.
Colors that actually feel branded
Going beyond the one auto-extracted primary color. Building a small palette, picking accents, and the dark-mode shifts most teams miss.
Fonts and typography
When the auto-extracted font is fine, when to swap it, and the type-system trade-offs that don't fit on a brand-guidelines page.